Projects

Selected work from the Google Digital Marketing & E-commerce program. These projects represent the application of marketing theory to real-world business challenges.

Foundational SEO: From Theory to Implementation

A deep dive into the technical and creative aspects of SEO. By auditing page structures and crafting high-intent metadata, I translated core marketing principles into a functional, search-friendly digital presence.

[SEO]

[Meta Data]

[Technical Writing]

Performance Analytics:
Optimizing Ad Spend via Pivot Tables

An analysis of e-commerce performance data to maximize ROI. By using Pivot Tables and conditional formatting to visualize conversion trends, I identified high-efficiency time blocks for ad placement while reducing spend during low-performing "dead zones".

[Data Analytics]

[Marketing Strategy]

[Excel/Google Sheets]

Strategic Insights: Customer Discovery via Survey Design

A methodology for building a diagnostic customer survey adapted from a professional case study. By approaching the exercise through the lens of a future digital products business, I structured demographic and satisfaction matrices to practice validating pricing models and identifying user experience friction points.

[Market Rearch]

[E-Commerce]

[Survey Design]

E-commerce Optimization: Scaling the Awareness Funnel

After a digital product launch resulted in zero visits, I implemented a two-phase optimization strategy. Using eRank metrics and metadata alignment, this study explores how to move a product from "invisible" to algorithmically active.