Building digital experiences through strategy and creativity

Welcome to my digital space. Here, you’ll find a collection of my latest work in digital marketing, personal insights on my blog, and the projects that define my professional journey. Let’s build something meaningful together.

Featured Projects

Performance Analytics: Optimizing Ad Spend via Pivot Tables

An analysis of e-commerce performance data to maximize ROI. By using Pivot Tables and conditional formatting to visualize conversion trends, I identified high-efficiency time blocks for ad placement while reducing spend during low-performing "dead zones".

Strategic Insights: Customer Discovery via Survey Design

A methodology for building a diagnostic customer survey adapted from a professional case study. By approaching the exercise through the lens of a future digital products business, I structured demographic and satisfaction matrices to practice validating pricing models and identifying user experience friction points.

E-commerce Optimization: Scaling the Awareness Funnel

After a digital product launch resulted in zero visits, I implemented a two-phase optimization strategy. Using eRank metrics and metadata alignment, this study explores how to move a product from "invisible" to algorithmically active.

WHO I am..

Adaptable, Strategic, and Ready to Build

My career is built on the belief that a strong strategy is only as impactful as its execution. After completing the Google Digital Marketing & E-commerce Professional Certificate, Google Analytics Certification, and Google Prompting Essentials Certification, I’ve developed a solid foundation in key areas of the digital landscape, from search engine optimization and analytics to digital product development and content strategy.

I thrive in environments that require both structured thinking and hands-on creativity. As a problem-solver, I enjoy learning new industries, testing ideas through real projects, and identifying the most efficient path to meaningful results.

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Google Certified Professional

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Google Certified Professional

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Google Certified Professional

From the Blog

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Career Journey

Why I’m Trading the Lab for Digital Strategy

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Strategy

Why My Portfolio Was My First "Real-World" Client

let's connect!

Whether you have a question about my work, an opening on your team, or just want to discuss the latest in digital marketing, I’m always open to new opportunities.